Whats in a title ? This question has been asked since the dawn of time. Now in the digital age the question is now - Whats in a domain title ? How important is it to have a great domain title ? Bad domain names have been the downfall of countless businesses online and the sad part is, most of these businesses arent even aware that there domain title is the problem.

Choosing a dazzling domain name should be one of your number one priorities when starting a business. There are several things to think about when choosing a domain name:

*Is the domain title short? People dont like to type in long domain names. They will also be more likely to forget your domain name if its long. Keep in mind that your domain name will be part of your email address and nobody desire to type in jsmith@lisas-flower-emporiumworld.com every time they send you an e mail.

* Does your domain title contain dashes? Never, ever make use of a dash in you domain title . People will have a hard time remember if and where your domain contains a dash. I know it sometimes hard to find the exact domain title you are looking for but just because joescigars.com is not available, doesnt mean you should buy joes-cigars.com. Look for alternatives like joeyscigars.com or cigarjoes.com. Keep brainstorming and dont give up until you find a great title . No matter how hard it is, dont be tempted to put that dash in there.

* Is your domain name catchy? Google, Yahoo and Amazon - What do these domain names have in common? They are all short and catchy. They dont even directly explain what they are selling, but these Internet giants realized that having a short, catchy domain title was even more important than having an informative one. While I think you should attempt to pick a domain title that gives all the people an idea about what you do, I wouldnt rule out choosing a short, gibberish based domain name is you can not find anything else. It can even generate you rise to the top of your industry by separating you from the crowd.

The bottom line is to take your time when choosing a domain name. Ask you friends and family what they think of the potential names you have choosen. One sizeably effective idea is to read a list of potential domain names to your friends and then call them a week later to ask which of the names they remember. Chances are that those names will have the most staying power. Have fun choosing your name and remember that it might be one your most important decisions!