Domain name registration is a necessary, easy, and
strategically important first step in establishing an online
presence, whether for business or otherwise. A well-chosen
domain title
registration might
set you up for success with
your new page
in so many ways, the most prominent of these
being increased search engine traffic. Heres some vital
elements to ponder when executing your domain name
registration.
A sizeably workable domain title
registration, particularly for an online
business, (which is the main focus of this article) is
easily done, but at the same instant requires choices that will
impact your sites effectiveness. So here, in no particular
order, are some things to bear in mind when doing a domain
title
registration.
The extension - Will it be a .com, .net, .org, .info etc.
Any of these will get spidered and indexed by the search
engines, but if you can get a .com for your chosen title
youd be better off, as this extension is more common and
carries an air of legitimacy with it.
Try not to have you domain name registration with your web
host. The reason being that should you decide to part ways
with your host, (and this isnt uncommon!) its potentially
a massive headache to move your domain as well. Split them
up: you will
be glad you did!
Your domain title
registration, purchased from a reputable
business
should run you somewhere between $1-10, depending on
the extension and the amount of measure
you sign up for.
Probably the most important aspect of your domain title
registration is the choice of keywords to utilize in your domain
title
. Try to use the main keyword or phrase youd like to
optimize the whole site for, and see if you might
craft a
domain title
around it. The search engines seem to favor
keyword-rich domain names. Nuff said.
Keep it short if possible. A shorter title
is easier to
remember than a long one.
Dont utilize your company title
unless it has your keywords in
it. Theres no point in ranking high for your title
if no one
is looking for it yet.
Try to keep your domain title
registration topically
relevant. As search engines get smarter and smarter, sites
that display total relevance will rank higher than catch all
sites.
Lastly, be sure to avoid other businesses
trademarks and
copyrights in your domain name. For example, lets say
youre an affiliate of The Sharper Image. Its tempting to
utilize some version of that title
to promote your affiliate
site, but dont do it, unless of course youd like to meet
their lawyers!
To sum up, your domain name registration is user friendly to do, but
important to do well. It may generate the difference in whether
you get found or not!