Well, if this is your answer, you are right. Domain title is created to replace IP addresses so that all the people will easily remember a web site.

3.) But, did you understand that there is a power reside in domain title which may lead you a huge traffics ?
4.) Do you realize that your domain title effect your position in Google ?

Domain title indeed have a huge power reside in them. Therefore,if you had ever visited a domain title advertise, you will see some bona fide businesses are willing to spend thousands of dollars for a domain. When you have a dazzling domain, effortless to memorize, you might drive decent traffics even without advertising it. For example; domain.com, internet.com, shopping.com. This type of domain drive a huge traffics everyday. The reason behind all the possibilities are :

1.) Easy to memorize
2.) Have a meaning in their domain
3.) Is a keyword or key phrase when combined together: Google takes this very seriously. At lease 3 out of top 10 ranking in Google have their keywords in their domain name. This will be approximately 30% of the ranking variable .
4.) Massive amount of inbound backlink : Having a dazzling domain alone will give you a huge number of inbound backlink without seeking any reciprocal.

So, if you now know the power live in domain name, contruct sure you think about and do some research on keywords before buying any domain for your web site. Hopefully this brief article might be useful for you. If you have any further question regarding search engine optimization, feel free to contact me at david_ausman@yahoo.com or info@freehostingcompany.com