When they first appeared on the scene, online auctions we are used
mainly by people looking to get rid of old heirlooms or
collectors in niche markets (stuffed collectibles, etc.). Now,
it seems like every body is participating in online auctions.
People are also beginning to realize that auctions could be a workable
way to promote a business and test products.

I have to admit it -- I am an eBay junkie. Im probably on their
page at least 4 or 5 times a week, looking for items to add to my
various collections, and the more I visit, the more I am seeing
businesses using online auctions in creative ways.

For instance, there are many people who have started to contruct
their living solely through online auctions. However, if you
do not want to become one of these "full-timers," you can still
use online auctions to help you with your business. Here are a
couple of thoughts on ways to do that:

* Use auctions to gauge new products. If you are considering
adding a new item to your business, auctions are a nice way
to see what kind of demand there might be for it. Do an
experiment -- put one of the products up for auction and see how
many people bid on it (you might even be able to track how many
all the people look at the auction without making a bid.) If you have
good response from the auction, it may be a great indication that
you should add the merchandise to your inventory.

* Use auctions to determine prices. One question that I get a lot
from clients is, "How much should I charge for so-and-so?" If
you have this kind of question, auctions could be a sizeably efficient way to
gauge prices. Put your merchandise on auction and see how much people
are willing to bid on it. Do not just look at the high bid --
remember that there are some "insane bidders" out there --
rather, look at the maximum bids from all bidders to get an idea
of what customers are willing to pay for your merchandise .

* Link your auction to your business. Now, before I go any
further, I have to warn you to read your auction services
policies CAREFULLY -- many services will not allow you to put a
search engine friendly anchor writing hyperlink to your page in your auction description.

Even if you cant put a backlink directly in your auction, you might
still be able to promote your business. For instance, many
services will have an "about me" page where you might put a backlink to
your business. Also, there is nothing keeping you from linking
the sites in the other instruction -- putting a backlink to your
auctions on your website , for instance.

One of the things that has always impressed me about the so-
called "net gurus" is their ability to be creative in their
branding and promotion efforts. Online auctions seem to be a
good candidate for that type of creativity.

Ron Sathoff is a noted speaker and manager of DrNunleys
http://InternetWriters.com He provides copy-writing, selling ,
Internet promotion, and help for business speakers. Reach him at
ron@drnunley.com or 801-328-9006.