As you get more experienced on eBay, you might be tempted to make use of fixed price auctions, just so you can budget better. Its generally more reassuring to understand that either you will contruct a small profit on an merchandise instead of having to wait and see whether it makes a big profit or a big loss. However, you should be aware that there are some times when you really shouldnt utilize Buy it Now.

In the Holiday Season.

The market goes definately crazy just before the holidays and thats why you shouldnt list items using Buy it Now. Do you really want to wake up one morning and find that all your stock has been bought up, the current highest bidders on your rivals are bidding double what you just sold them for, and the all the people who bought your merchandise have relisted it with a starting price higher than what they paid? Of course you do not .

I would recommend that you stop listing anything as fixed price as soon as you get into December, unless you have a lot of accumulated stock that you want to get rid of for low prices.

When an Item is In-demand.

If an item is selling within a few hours each measure you list it using Buy it Now, then you really ought to ponder using a normal auction format instead. The chances are that the final price youd get would be much higher than whatever youre charging now.

When You Have the Only Item on the Market.

If you have a hard-to-find item that no-one else is currently selling, then it makes no sense to utilize Buy it Now. Youll be surprised just how high buyers will go on things that are truly rare, and how upset theyll be if someone snatches it away from them using Buy it Now. Its only fair to give many people a chance to pay you more and more funds , isnt it?

If Your Item Doesnt Sell.

If you keep needing to relist your product because it consistently fails to sell, that might be the time to give up on listing it in the fixed price format. Buy it Now only works for things that people always want traditional auctions involve them more with things that they wouldnt usually buy. You might finish up with a slightly lower price than you wanted in the finish , but at least that bad product will be off your hands.

If No-one Ever Buys From You With It.

Its simply not assessment of worth having a Buy it Now button on every one of your auctions if nobody ever touches the thing: its just sitting there, costing you money for each listing. When it comes down to it, Buy it Now is expensive, and you should only make use of it in auctions where you really think it will help the item to sell.

Now you might not have noticed, but theres another alternative auction format that almost always goes ignored: the multiple-product, or Dutch auction. In the next e mail, Ill show you how these auctions work, and explain why they could be nice for your business.